Serenzer Ltd was co-founded by the entire Jore family: two parents, four children, six co-founders. No funding rounds, no incubator. It all started at a family dinner, when everyone realised they were drowning in the same small everyday things: appointments, admin, a move to organise, a job interview to prepare for, loved ones not to forget.
« If the project damages our family, we stop everything. »
The Jore family's golden rule, set on day one.
The idea was simple: what if you had someone to talk to, to help you find your way? Not an expert, not a guru — just everyday support, available through a simple conversation. Around the table, there was everything needed to build it: a therapist trained in transactional analysis, an entrepreneur who spent twenty years building software and taught himself to code again to write the assistant's brain, and four children who know mobile, marketing and the cultural codes of four continents.
The team
The faces behind Serenzer
Six co-founders, one dog, and a shared conviction: you can't fake genuine care when you live it every day.
Trained in psychology and then marketing at ESSEC, Raphaël spent five years as a psychologist working with young people before moving into tech, co-founding software company Splio, which expanded from France to Brazil and China. Twenty years later, he returned to coding, learned modern AI technologies and became Serenzer's lead developer. He is the one writing the assistant's brain, line by line. Also a music producer.
Trained in transactional analysis, Delphine ran a psychotherapy practice for ten years. A mother of four, she holds a rare role in tech. Every day, she trains the assistant: using a set of test accounts she set up herself, she questions it relentlessly, tests its responses and adjusts its tone. Her constant concern is ethics — both the company's and Serenzer's as a chatbot. She is the one who asks the only question that truly matters: does this actually help people? Here, genuine care is not a marketing argument — it is a daily quality check.
The eldest child, trained in project management in Canada, Samuel runs the meetings, sets the direction and gathers user feedback directly. Able to keep the big picture in mind without letting any detail slip through, he is the one who structures and arbitrates. When Serenzer speaks to 20 languages and their regional variations, he is the one making sure the message lands.
The second child, raised between France and the United States, with a background in screenwriting and then EM Lyon. Next-generation marketing, storytelling and social media are her territory. Artistic and organised, demanding and allergic to amateurism, she shapes the brand narrative and the product's storytelling experience.
The third child, schooled between France, the United States and Morocco. Tech-minded and adaptable anywhere, he handles the mobile experience and quality assurance: he tests, tracks down bugs and puts himself in the user's shoes, with the eye of a 20-year-old who has lived across three continents.
The youngest, Franco-American and perfectly bilingual. Drawn to music and new technologies, she brings what no market research can provide: the immediate, unfiltered perspective of the generation growing up with AI.
The only team member who has never written a line of code or approved a translation. Atlas attends every meeting around the table, keeps an eye on the general mood and reminds everyone that a break matters too.
